Every consultation lead is worth $2,000. Don't let one go to voicemail.
The consultation call for a cosmetic procedure is the most expensive lead in your funnel. Conversion to procedure runs 35%. Average procedure revenue: $5,500. Each missed call is a lead worth $1,925 in expected revenue, walking to the practice with the better intake. Relay picks up, qualifies, and books — 24/7.
The pain in your vertical
Where the calls are going.
Cosmetic patients aren't impulse buyers — but the consultation booking is. They saw an Instagram ad at 9pm. They called. Voicemail. By morning, they've called two other practices and booked with whichever one picked up first.
The economics are brutal: average procedure revenue $5,500, and 35% of consultations convert to a procedure. Each consultation booked is worth roughly $1,925 in expected revenue. Every missed call is real money.
Relay answers the consultation call, runs your custom qualifying questions (procedure interest, timeline, budget bracket, photos via SMS), books the consultation into your scheduler, and routes the leads with the highest intent (timeline under 90 days, budget aligned, photos sent) to your direct line.
Hear it work
How Relay handles these calls.
Three scenarios you can listen to. Recorded with our actual production agent — same voice your callers will hear.
Consultation request after hours
~80sInterested in rhinoplasty, asks pricing. Relay qualifies, books consult, declines to quote per practice policy.
Audio clip pending — record via Vapi/Retell, drop MP3 in /public/audio/
Question before surgery
~65sConfirms the surgery date, asks what to do beforehand. Relay pulls the record and sends the prep packet via SMS.
Audio clip pending — record via Vapi/Retell, drop MP3 in /public/audio/
Routing a strong lead
~90sCaller has photos, surgery within 60 days, budget confirmed. Relay flags it as high intent and calls the surgeon's direct line during clinic hours.
Audio clip pending — record via Vapi/Retell, drop MP3 in /public/audio/
The math
ROI for Plastic Surgery practices.
- Average procedure revenue
- $5,500
- Consults that become procedures
- ~35%
- Recovery rate with Relay
- ~40%
- Recovered procedure revenue/month
- ~$22,000
- Tier 3 + Qualifier + HIPAA
- $1,747/mo
- ROI multiple
- 13×
Estimated monthly recovery
$21,560
Based on a 40% recovery rate applied to your missed calls.
Monthly cost
$1,747/mo
ROI multiple
12.3x
Net recovered
$19,813
Time to ROI
3 days
These are demonstration numbers based on industry averages. Your real numbers will vary — book a demo and we'll run the math on your actual line.
Integrations
Works with what you already use.
- Symplast
- Nextech
- PatientNow
- NexHealth
- HubSpot
HIPAA & BAA
Standard. BAA signed at contract. Calls encrypted in transit and at rest. Audit log retained 7 years. The $99/mo HIPAA option is required for plastic surgery practices.
Book a demo with a real consultation scenario.
We'll record one of your typical missed calls live in the demo. No slides. No pitch deck. Real math, real audio.